Todae Solar

Consumers are shifting their buying behaviour to environmentally friendly companies following increasing awareness and concern about global warming. According to an IPSOS survey, 76% consumers today prefer to purchase from companies that have 100% renewable energy as part of their commitment, and 64% would pay a premium for products or services made from renewable energy.

Earlier this year, Australia’s largest climate change strike had more than 300,000 people in attendance to encourage action from government and business. Moreover, warnings from scholarly bodies, organisations and intergovernmental organisations like the United Nations, suggest that if companies don’t act to meet customer preferences, they will be left behind.

By going solar, Australian companies can benefit from more than just cost savings and achieving sustainability targets; companies will have a greater opportunity to increase their market share, or at least retain their customer base.

(Source: ARENA,

Australian Renewable Energy Agency (ARENA) concluded in their study that Australian companies are lagging behind international corporations in moving towards 100% renewable energy.

Pia Heidenmark Cook, the Chief Sustainability Officer for IKEA Group, says “It’s profitable to work with wind and solar… It’s a good business case. So there is that part of it, and also, of course, it’s the right thing to do. We believe that the future is renewable”. IKEA Group projected not just to have halved their emissions by 2030 in absolute terms but to also rework their product design and operations to be environmentally friendly.

Additionally, good companies understand that employees are their best assets. Including 100% renewable as part of the company’s social responsibility strategy will attract high-quality employees who are willing to do their best work, in a company that’s playing their part in reducing Co2 emissions.

UComms, a major opinion polling company, conducted another survey of 1602 Australians on their opinions of buying from renewable energy-conscious companies.

    • Nearly 70% of respondents are more likely to purchase a product or service from a company that uses renewable energy than from a company that does not.
    • 70% of the respondents agree that Australian companies should set a goal to achieve 100% renewable energy as part of their corporate social responsibility strategy.
    • 68% of the respondents would prefer to work for a company that is using renewable energy, rather than one that is not.

Now is the time for Australian companies to work towards 100% renewable energy. If companies continue avoid taking action, they risk falling behind their competitors in market share, higher energy costs and negative publicity.

Speak to one of our experts to learn about the benefits going solar for your business and receive a full feasibility proposal.